Questions?


About FAQ's

advertisers FAQ's

publishers FAQ's

    • What is Hoolux.com?

      Hoolux is the digital advertising platform we have developed. It is a unique and innovative product that allows you to see "Who Looks" at your advertising.
      It gives advertisers control over their campaigns, and takes the hassle out of advertising for publishers.

      Through our pay-per-view system, measuring the return on marketing investment has never been easier, and increasing revenues from renting advertising space has never been more profitable.

    • What is the difference between Hoolux and other Digital Out of Home advertising platforms?

      Unlike other Digital Out of Home (DOOH) platforms, Hoolux allows you to target your advertising at more of your desired consumer audience. It is a transparent and flexible system, providing real-time data on your campaigns and the control to change aspects of your campaign whenever you want.

      What sets Hoolux apart, is on top of these amazing features, you can accurately measure the return on your advertising investment, as you only pay if consumers engage with your ad. It addresses all of your advertising needs, in one user-friendly platform.

    • What is the technology behind Hoolux?

      We attach a camera to a digital screen powered by a common central processing unit.  Through our anonymous facial detection software, Hoolux can determine the gender and age group of any potential viewer to an accuracy of 90%.  Hoolux then allocates a pre- selected demographic to each viewer engaging with the ad, that has already been specified by clients. This shows viewers an ad that is designed for them containing content relevant to them. Pretty neat, right?

      Our comprehensive cloud-based reporting, billing and management platform gives centralized control for all advertising content.  You can login online whenever you want and receive instant reports on your marketing campaigns, and edit or tailor your campaigns however you wish.

    • What new features are coming in the future?

      Our technology is pretty advanced and Hoolux can provide a variety of additional features to cater to your advertising needs. We are constantly looking at innovative ways to update our software and to help you learn more about your consumers.  We believe that technology is the way forward, and are always looking for ways to improve and update our advertising solutions. We recognize building relationships with consumers is of vital importance to brands, and connecting you with consumers is of paramount priority for us.

      We’ve built Near Field Communication (NFC) technology into our platform, enabling consumers to interact and redeem coupons or other offers by simply swiping their smartphones against the screen. Cutting edge technology has never been easier!

    • Is it free to sign up? 


      Hoolux is free to sign up, and you get 500 free views when you do. Score!

    • What is the cost of a campaign?


      After these free views, if you want to continue using Hoolux you can assign a budget from as little as a few dollars to continue advertising on our platform. You set the budget, so you decide how much you pay on either, a daily, weekly, monthly or annual basis.

    • I am a Media Buyer. Is Hoolux good for me?

      Hoolux is great for you, because it does all your market research for you. It also allows you to show your clients how effective their campaign was and their exact return on investment.

      We provide a centralized portal for Media buyers where you can track all of your various campaigns simultaneously, giving you line of sight across your portfolio of advertising campaigns in real-time.

    • I am a single advertiser. Will this work for me?

      Sure, it’ll work a treat! You have total control over your advertising, from setting the budget, to where you want your ads shown. Best the best part is, you only pay if viewers engage with your ad, so you only pay if your advertising is effective. Easy peasy!

    • What information will we get about the viewers of our campaigns?

      Hoolux lets you know the demographic of each viewer who engages with your campaign. It tells you when and where they engaged with your ad, and also for how long.

      This gives you in-built market research and in-depth knowledge about your consumers, telling you just how effective your advertising is.

    • Can I target adverts by geographical location?

      Yes you can! With Hoolux you can be as geographically specific as you want. You can choose to advertise nationally, by city or even down to a specific region.

      If you want to focus your advertising further, you can target your ads by category, for example, in retail outlets or travel hubs, enabling you to display your ads in places that are relevant to your campaigns.

      Now that’s focused advertising!

    • Can I choose at what times of the day my advert will be displayed?

      Of course! You choose the time of day or night you want your ads shown. You can leave your ad run all day, or for just one or two hours in the day, or you can be more specific.

      This means you can select up to three different time slots throughout the day or night, during which your ads will be shown.

      This helps you advertise at specific times relevant to your product or service, increasing the effectiveness of your campaign. Cos we know, timing is everything.

    • What do you mean by anonymous analytics?

      Good question! We mean that our camera doesn’t record images of viewers. Our facial detection software simply registers and identifies viewers’ gender and age group.

      That means that all our data is anonymous and nobody’s privacy has been infringed upon. Phew!

    • Are you recording video of the passers by that look at the screens?

      No Hoolux doesn’t do that. Our technology simply registers anonymous demographic data from viewers engaging with the adverts to simply figure out their demographic, that’s all.

      On live footage, Hoolux figures out viewers’ gender and age group, but there is no recording enabledIt’s that straightforward!

    • In Which countries is Hoolux active?

      At the moment Hoolux is operating across the USA, we also have plans to expand across Europe, the Middle East and Asia in the near future. Exciting times!

    • What if my country is not listed? 


      You can contact us directly. We’re always looking for local partners to help us expand the Hoolux platform into new regions and countries. Go to our contact page and get in touch!

    • What video or image formats does Hoolux support?

      Hoolux can accommodate both video or image adverts. For video, Hoolux supports MP4 format up to 10 megabites.

      And for images, Hoolux supports adverts up to 2 megabites per jpeg file.

    • How long do the adverts have to be? 


      We recommend advert’s to run between 8 to 10 seconds in length, for optimal engagement with consumers. This can vary, so no matter how long or short your ad is, it can be shown on Hoolux.

    • Can I embed and track QR codes in my advert?

      No problem! Hoolux is the perfect platform for QR codes, enabling you to track coupons, telling you how many times and when the QR was accessed. With NFC technology, we can track the downloading and redemption of coupons.

      So it’s consumer interaction made easy!

       

       

    • Who are publishers?

      Publishers are people who own outdoor media sites. For Hoolux, a publisher will need a digital display to use our platform.

      So anyone who owns a commercial area, and wants to install a digital display or has an existing one, and wants to generate revenue from renting their site to advertisers, we are talking to you!

    • Why Would I update my existing Digital Display estate?

      Why not! By updating your display with our technology, you are providing a much more advanced and attractive platform for advertisers.

      By simply installing our system, you can hugely increase your revenues from renting your site, while also allowing you to rent your advertising space to a number of advertisers simultaneously.

    • What type of displays solutions do you offer?

      We offer a range of display solutions. So whether you have a traditional billboard, an existing digital screen, or simply a commercial space that could potentially be used for advertising, we can set you up!

    • How much money will I make if I become a Publisher?

      You could make up to 100% increase on your current revenue from renting your advertising space.

    • Can I keep track of my earnings?

      Absolutely, Hoolux enables you to login online whenever you want and shows you real-time figures on how much you are earning per advertising campaign and per display.

       

    • Hoolux is not running in my country. What should I do as a Publisher?

      You can contact us directly. We’re always looking for local partners to help us expand the Hoolux platform into new countries and regions.

      If you think your commercial space is a good location for advertising, Hoolux could greatly increase your revenues, so get in touch!

About FAQ's

  • What is Hoolux.com?

    Hoolux is the digital advertising platform we have developed. It is a unique and innovative product that allows you to see "Who Looks" at your advertising.
    It gives advertisers control over their campaigns, and takes the hassle out of advertising for publishers.

    Through our pay-per-view system, measuring the return on marketing investment has never been easier, and increasing revenues from renting advertising space has never been more profitable.

  • What is the difference between Hoolux and other Digital Out of Home advertising platforms?

    Unlike other Digital Out of Home (DOOH) platforms, Hoolux allows you to target your advertising at more of your desired consumer audience. It is a transparent and flexible system, providing real-time data on your campaigns and the control to change aspects of your campaign whenever you want.

    What sets Hoolux apart, is on top of these amazing features, you can accurately measure the return on your advertising investment, as you only pay if consumers engage with your ad. It addresses all of your advertising needs, in one user-friendly platform.

  • What is the technology behind Hoolux?

    We attach a camera to a digital screen powered by a common central processing unit.  Through our anonymous facial detection software, Hoolux can determine the gender and age group of any potential viewer to an accuracy of 90%.  Hoolux then allocates a pre- selected demographic to each viewer engaging with the ad, that has already been specified by clients. This shows viewers an ad that is designed for them containing content relevant to them. Pretty neat, right?

    Our comprehensive cloud-based reporting, billing and management platform gives centralized control for all advertising content.  You can login online whenever you want and receive instant reports on your marketing campaigns, and edit or tailor your campaigns however you wish.

  • What new features are coming in the future?

    Our technology is pretty advanced and Hoolux can provide a variety of additional features to cater to your advertising needs. We are constantly looking at innovative ways to update our software and to help you learn more about your consumers.  We believe that technology is the way forward, and are always looking for ways to improve and update our advertising solutions. We recognize building relationships with consumers is of vital importance to brands, and connecting you with consumers is of paramount priority for us.

    We’ve built Near Field Communication (NFC) technology into our platform, enabling consumers to interact and redeem coupons or other offers by simply swiping their smartphones against the screen. Cutting edge technology has never been easier!

advertisers FAQ's

  • Is it free to sign up? 


    Hoolux is free to sign up, and you get 500 free views when you do. Score!

  • What is the cost of a campaign?


    After these free views, if you want to continue using Hoolux you can assign a budget from as little as a few dollars to continue advertising on our platform. You set the budget, so you decide how much you pay on either, a daily, weekly, monthly or annual basis.

  • I am a Media Buyer. Is Hoolux good for me?

    Hoolux is great for you, because it does all your market research for you. It also allows you to show your clients how effective their campaign was and their exact return on investment.

    We provide a centralized portal for Media buyers where you can track all of your various campaigns simultaneously, giving you line of sight across your portfolio of advertising campaigns in real-time.

  • I am a single advertiser. Will this work for me?

    Sure, it’ll work a treat! You have total control over your advertising, from setting the budget, to where you want your ads shown. Best the best part is, you only pay if viewers engage with your ad, so you only pay if your advertising is effective. Easy peasy!

  • What information will we get about the viewers of our campaigns?

    Hoolux lets you know the demographic of each viewer who engages with your campaign. It tells you when and where they engaged with your ad, and also for how long.

    This gives you in-built market research and in-depth knowledge about your consumers, telling you just how effective your advertising is.

  • Can I target adverts by geographical location?

    Yes you can! With Hoolux you can be as geographically specific as you want. You can choose to advertise nationally, by city or even down to a specific region.

    If you want to focus your advertising further, you can target your ads by category, for example, in retail outlets or travel hubs, enabling you to display your ads in places that are relevant to your campaigns.

    Now that’s focused advertising!

  • Can I choose at what times of the day my advert will be displayed?

    Of course! You choose the time of day or night you want your ads shown. You can leave your ad run all day, or for just one or two hours in the day, or you can be more specific.

    This means you can select up to three different time slots throughout the day or night, during which your ads will be shown.

    This helps you advertise at specific times relevant to your product or service, increasing the effectiveness of your campaign. Cos we know, timing is everything.

  • What do you mean by anonymous analytics?

    Good question! We mean that our camera doesn’t record images of viewers. Our facial detection software simply registers and identifies viewers’ gender and age group.

    That means that all our data is anonymous and nobody’s privacy has been infringed upon. Phew!

  • Are you recording video of the passers by that look at the screens?

    No Hoolux doesn’t do that. Our technology simply registers anonymous demographic data from viewers engaging with the adverts to simply figure out their demographic, that’s all.

    On live footage, Hoolux figures out viewers’ gender and age group, but there is no recording enabledIt’s that straightforward!

  • In Which countries is Hoolux active?

    At the moment Hoolux is operating across the USA, we also have plans to expand across Europe, the Middle East and Asia in the near future. Exciting times!

  • What if my country is not listed? 


    You can contact us directly. We’re always looking for local partners to help us expand the Hoolux platform into new regions and countries. Go to our contact page and get in touch!

  • What video or image formats does Hoolux support?

    Hoolux can accommodate both video or image adverts. For video, Hoolux supports MP4 format up to 10 megabites.

    And for images, Hoolux supports adverts up to 2 megabites per jpeg file.

  • How long do the adverts have to be? 


    We recommend advert’s to run between 8 to 10 seconds in length, for optimal engagement with consumers. This can vary, so no matter how long or short your ad is, it can be shown on Hoolux.

  • Can I embed and track QR codes in my advert?

    No problem! Hoolux is the perfect platform for QR codes, enabling you to track coupons, telling you how many times and when the QR was accessed. With NFC technology, we can track the downloading and redemption of coupons.

    So it’s consumer interaction made easy!

     

     

publishers FAQ's

  • Who are publishers?

    Publishers are people who own outdoor media sites. For Hoolux, a publisher will need a digital display to use our platform.

    So anyone who owns a commercial area, and wants to install a digital display or has an existing one, and wants to generate revenue from renting their site to advertisers, we are talking to you!

  • Why Would I update my existing Digital Display estate?

    Why not! By updating your display with our technology, you are providing a much more advanced and attractive platform for advertisers.

    By simply installing our system, you can hugely increase your revenues from renting your site, while also allowing you to rent your advertising space to a number of advertisers simultaneously.

  • What type of displays solutions do you offer?

    We offer a range of display solutions. So whether you have a traditional billboard, an existing digital screen, or simply a commercial space that could potentially be used for advertising, we can set you up!

  • How much money will I make if I become a Publisher?

    You could make up to 100% increase on your current revenue from renting your advertising space.

  • Can I keep track of my earnings?

    Absolutely, Hoolux enables you to login online whenever you want and shows you real-time figures on how much you are earning per advertising campaign and per display.

     

  • Hoolux is not running in my country. What should I do as a Publisher?

    You can contact us directly. We’re always looking for local partners to help us expand the Hoolux platform into new countries and regions.

    If you think your commercial space is a good location for advertising, Hoolux could greatly increase your revenues, so get in touch!

Innovative & Effective Advertising!